What’s lurking in your toothbrush? Colgate’s Invisible Nasties

I am pretty good at making sure I change my toothbrush over frequently, visit the dentist and occasionally floss. One thing I didn’t know about changing my toothbrush over is that it needs to happen every three months because of the invisible nasties that live and grow within the brush.

Colgate have developed a service (better oral health) that sends a reminder email every three months so you change your toothbrush. Obviously, Colgate would want you to change your toothbrush more frequently, but I still think it’s a good service.

Colgate Invisible Nasties - microsite

Colgate Invisible Nasties - reminder service

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OBSERVATIONS

• Reminder services work - I’ve changed my toothbrush since signing up to the site and am waiting for the next email to remind me to change the toothbrush. I’ve also noticed that my overall dental health has improved since I’ve been focused on this.
• Simple, clean site - this site isn’t that deep, but it is effective. Four pages in total.