Digital marketing 101 – An interactive intro
February 13, 2008 8 Comments
One of the most viewed posts (from this blog) and referring search terms are around digital training or advertising agency training for digital/interactive. Every agency is craving digital training and trying to up skill all staff quickly. In Sydney, there are so many digital courses and conferences out there, but it is hard to know which ones are right for the different skill sets.
The purpose of the presentation is to provide a basic overview of digital marketing, the different facets and how companies are embracing digital. This is only a short/quick introduction to digital.
Traditional advertising agency staff across all areas: strategy, account service, production and creative.
The presentation covers very basic digital topics including:
- Short introduction to the Internet
- Customers online: a paradigm shift
- Advertising today
- Online advertising
- Search consumption (SEM & SEO)
- Social networks
- Benchmarks & ROI
- Top 3 online trends
The presentation doesn’t cover the following topics (another presentation will be created for these):
If you would like a copy of the presentation, please send me an email (in presentation) or post me a comment.
Written by Dominique Hind