The impact of word of mouth
September 10, 2008 6 Comments
In an internal meeting yesterday, I expressed how excited I was that my blog traffic hit 92 earlier in the week. It was so exciting for me because not only am I a frustrated accountant who loves numbers, but I love web stats and understanding what drives people to sites. After this meeting, Greg Beazley sent an email to group of internal M&C people asking them to view and bookmark my site to see if there was any impact on the blog traffic.
The impact has been huge. Shortly after the email was sent, traffic spiked to just under 200 and overnight it peaked at just over 310 (see graphs below). The average views I was getting on the blog, before this email, was around 20 – 40 views a day, with a few spikes in traffic due to an AIMIA speaking engagement and an article. The ’email’ experiment shows that internal emails sent advising of new campaigns do help to spike traffic, but something I’m interested in is seeing if the traffic continues or if it returns to the average levels (ie. how relevant was the content to the people who read it)
Over the weekend, I am going to try a few things to see if I can keep traffic above the average views:
- Allowing RSS feeds from the blog
- Adding social bookmarking icons
- Commenting on other blogs and referencing mine
- Add Google Analytics tags to understand the audience.
Thanks for helping build the learnings and stay tuned for more updates on traffic.