What makes a good digital award entry?
September 13, 2008 Leave a comment
The LIA judges and I are into the second round of judging and rather than the number of entries being reduced they are around about the same. The quality is definitely a lot higher this time round and it is easier to judge them, but still so many to get through. I am about half way through the judging, but wanted to share some of the great award entry sites that have made the judging easier and a pleasure to do.
I liked this entry because it explained what elements were included in the campaign, showed some creative and provided all links. Easy for any judge to get understand what the campaign elements were.
This entry was great because an Art Director/Designer had thought about the award entry and all elements that might be important: auto playing campaign video, links to pdf, links to other campaign elements and an introduction.
This entry showcased all elements of the campaign, the overall idea, characters and provided all of the links to the different campaign areas.
I really like this entry because it had the entry summary at the top (title, client, category), a simple overview of the campaign (synopsis, innovation and results), auto playing campaign video and a link to the website. Ten out of ten for award entry preparation and a really easy template to update.
This is another of the great entry’s. It’s so easy to look at the entry, take most of the information in (minimal scrolling) and see what the creative looks like.
The video for the ‘My Vegas‘ award entry was definitely the best one. It summarised the whole campaign and had the most energy in describing all elements. It was a great video showcase because I didn’t have to read anything and knew what the campaign was about. Loved it.
Great award entry design showcasing the content and auto playing the great video.
LEARNINGS FOR AGENCIES
Just to reiterate the top two learnings previously shared:
- Great designed award entry pages make it easier for judges
- Comprehensive and engaging campaign videos showcases all of the elements that you want highlighted (auto playing and embedded).