Driving traffic to your blog – what works?
September 29, 2008 8 Comments
Over the past four weeks I have been testing out how to drive traffic to my blog. There are so many articles out there telling you how to increase the traffic, but I wanted to see what really worked online, so I tried the following:
- Submitted the URL to search engines and blog search (Technorati, Icerocket, etc)
- Submitted the URL to StumbleUpon
- Subscribed to Traffic Generator websites
- Updated Facebook, LinkedIn and messegner status with URL
- Commented on other peoples blogs (usually high trafficked)
- Commented on Election 2008 Twitter site
- Joined so many different social networks (Tumblr, MeeID, Popengo, etc)
- Added an RSS feed to the blog (Thanks Scott for your help)
- Networked and communicated with bloggers
- Thanked anyone who commented on my site (that I didn’t know)
So what worked?
Here is the blog stats for this blog daily over the last 4 weeks and then weekly since I started.
The key drivers of traffic have been internal emails, status updates on my profiles and press. The other activities have helped spike traffic for the day and keep it higher than the initial levels, but this shows, like all campaign sites, there needs to be a level of focus and attention paid to driving traffic. If you just leave the site/blog to find it’s own traffic, it doesn’t happen. It is hard work, but maintaining sites is so important.
Throughout this process, here are the top five learnings:
- StumbleUpon – Constantly delivers around 20 people to the blog a day.
- Comments – High profiled and trafficked sites are a great place to start getting involved and making sure your presence is noticed.
- Search – A key drive of traffic, but most keywords have been around my name ‘Dominique Hind’.
- WOM – Leverage your own networks. Most people have a range of social networks they are members of – update you status to include your URL, send an email to your network, profile it in your website, etc.
- Dialogue – get involved with people who are visiting your site, include them on your blogroll, email them and utilise their networks.