Presentation considerations from ADMA Young DM of the Year
October 10, 2008 2 Comments
Last week, I was involved in judging the ADMA Young Direct Marketer of the Year national awards. It was a little weird judging it, seeing I could still qualify for the award, but it was good to see how DM principles are being applied in different companies by people from various backgrounds (purists, integrated marketers and entrepreneurs). Overall, it was a great experience and reminded me of a valuable lesson in preparation and audience consideration prior to presenting.
The best piece of advice I have ever been given about presenting was to put yourself in your audiences shoes. Make sure you think about the audience. Consider: their mindset, their background, the environment (meeting room rather than green) you are presenting in, the time of day, things that have happened in their day, their mood, their expectations, what has been promised to them, their work load, what questions they will have and any other things that might impact their involvement and engagement with the presentation.
As a presenter, your role is to take the audience on a journey and in doing that, you need to understand a little more about them and what they want from the presentation. After thinking about the audience, there are some other fundamentals that need to be considered. These really did surface after seeing three very different presentations from the Young DM of the Year candidates.
TOP FIVE LEARNINGS
- Introduce yourself and where you fit – don’t assume that people know how you are, even if they have done some research they still form their own opinions prior to meeting you. It is in the first five minutes of meeting people that they will form their opinion.
- Explain your role – where do you fit within the organisation. Again, don’t assume the audience knows what you do. Make it as easy as possible to understand, whether it is through a diagram or even an overview of the tasks and activities you undertake on a daily, weekly or monthly basis.
- Think about the structure – the presentation structure is the most important thing. It sets up your discussion and demonstrates your thought process and way you handle situations. In the structure you need to provide your point of difference or your opinion on the way something should work. For example, if you were presenting yourself for the Young DM of the year, it would be good to highlight what are your views on DM and how do you apply it to your daily routines.
- Provide context – why should you win the award or why you would be suitable to run that piece of business. If you don’t tell them then the audience will make up their own mind. You need to provide them the seed so they can build on it.
- One last thing – what is the lasting thought or impression you want to leave behind so people will remember you or your presentation by. The last thing you say is important and will be remembered if it is written on the screen behind you.
These are the key things that need to be considered in planning your presentation. There are other considerations for the delivery of the presentation: design, engagement, involvement, etc, but these should help when the daunting task of presenting to others comes across your desk.