Nobody can guarantee your job, except customers
October 27, 2008 3 Comments
After eight beautiful nights in The Maldives, I’m very much back into Sydney life. It’s definitely one of the most beautiful places I have ever been and provided an opportunity for me to disconnect from the digital world (no laptop but connected phone), read books (five in eight days) and have a wonderful break with my husband.
One of the books I read referred management writer, Peter Drucker, and his views on the customer, their expetations and how to manage the customer. There were a few quotes that I thought very interesting, particularly with the economic downturn noise, predictions for budget reductions and need for advertising campaigns to work harder. See quotes below:
- ‘Nobody can guarantee your job, only customer can guarantee your job’
- ‘The best companies don’t create customers, they create fans’
- ‘Customers behave rationally in terms of their own realities and own situation’
My take out from these quotes is that our customers (or clients) are more important now than ever and we need to make sure we are invaluable to them. How do you make yourself invaluable? Think about what will:
- Make your client a star in their company (through campaign success or awards)
- Keep them from being made redundant
- Present a proactive idea that will answer a business problem
- Provide them research (or articles) and synopsis
- Get your clients to their next step, role or position.
The common theme underlying them all is to ‘think about everything from the clients perspective’ and make sure you are researching to keep on top of their industry.