US Political Campaign – Social networks
October 31, 2008 2 Comments
Throughout the 2008 US Presidential election campaign, a lot of focus has been put on Obama and his marketing campaign. There has been a particular focus on how he has used online channels to communicate his message. Very little attention has been paid to what Joe Biden is doing online.
I was doing a search and found that Joe Biden has his own YouTube Channel (see screen grab below) and his own supporter network – captured via website and retained via email (see screen grabs below).
Why is this relevant to Australian Politicians? It shows that the US Politicians are nurturing their campaigns. They aren’t setting and forgetting about them – they are constantly updating content and engaging with the audience.
Key learnings from Joe Biden’s online activity:
- Involvement – Even the deputy is actively involved in promoting their views online
- Consistency – ongoing updates and coverage
- Innovation – trying new things.