A new way to create your own – ‘NikeID’ Japanese site’
January 7, 2009 2 Comments
The Japanese really do have an interesting take on what works online. Most of the creative sites they develop combine a number of things that ensure the are engaging. The new NikeID (customise your Nike’s) is another example of that.
It combines animation, interaction and customisation. It’s a pretty shallow site, but still a great one to spend some time on. Below is the journey through the site and customisation.
The sites focus is branding, but it’s the perfect opportunity to be selling.
While the site is a good branding site, there are a few things that it could do to enhance it:
- Buy – there is no quick way to buy the shoes that you have customised. After the customisation has finished, you link through to another site and then customise the shoe again. It seems like a waste doing it twice.
- Save – there is an option to post this on your blog (I’ve tried to do that below), but there is no way to save this as a file that can be reused. You can download it for use as a screensaver or wallpaper, but not an image.
- Gallery – it would be great to see what all of the other colour combinations that people are selecting.