Good use for widgets – Mini

While I was judging the London International Awards, I came across a great widget that Mini created to promote their cars. The best thing about the widget is that it was totally customised and there were many elements that you could inclue on your desktop. You were able to customise colours (see screen grab below for a gallery of different widget options).

Mini Cooper Widget

Mini Cooper Widget - Customise your widget

The colour customisation was consistent for all of the different widget elements (see screen grabs below).

Mini Widget

Mini Cooper Widget - Different widget options for your desktop

The widget elements included the following:

  • clock in the shape of the Mini speedometer
  • note/memo pad designed like a checkered flag
  • calendar showing your schedule and displayed in consistent with your colour choice
  • photo viewer consistent with your colour choice
  • iTunes controler in the shape of the rear view mirror
  • an image of your customised mini with the ability to link through to the Mini website
Mini Widget

Mini Cooper Widget - Different Widget Options

Mini Widget

Mini Cooper Widget - In situ on Desktop

SUMMARY

I love this widget because it isn’t creating anything new. It’s reskinning widgets you already use. By downloading this, Mini isn’t asking you to start a new behaviour or add something additional to what you normally look at. These are the best type of widgets.

LEARNINGS

  1. Understand the audience – you need to know what your audience is using and looking at and how you can tap into their current behaviour/patterns.
  2. Adapt, don’t create something new – work in with your audiences patterns and enhance how they are currently using this.
  3. Customisation – allow users the ability to customise the tools based on their own preferences. Consistency in elements, but customisation in look and feel.
Reblog this post [with Zemanta]
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: