Good use for widgets – Mini
January 12, 2009 Leave a comment
While I was judging the London International Awards, I came across a great widget that Mini created to promote their cars. The best thing about the widget is that it was totally customised and there were many elements that you could inclue on your desktop. You were able to customise colours (see screen grab below for a gallery of different widget options).
The colour customisation was consistent for all of the different widget elements (see screen grabs below).
The widget elements included the following:
- clock in the shape of the Mini speedometer
- note/memo pad designed like a checkered flag
- calendar showing your schedule and displayed in consistent with your colour choice
- photo viewer consistent with your colour choice
- iTunes controler in the shape of the rear view mirror
- an image of your customised mini with the ability to link through to the Mini website
I love this widget because it isn’t creating anything new. It’s reskinning widgets you already use. By downloading this, Mini isn’t asking you to start a new behaviour or add something additional to what you normally look at. These are the best type of widgets.
- Understand the audience – you need to know what your audience is using and looking at and how you can tap into their current behaviour/patterns.
- Adapt, don’t create something new – work in with your audiences patterns and enhance how they are currently using this.
- Customisation – allow users the ability to customise the tools based on their own preferences. Consistency in elements, but customisation in look and feel.