Woolworths Get the Facts – ACCC price enquiry site
January 15, 2009 2 Comments
It provided information about Woolworths: the amount of money they made, where their supplies came from, facts about the Woolworths business, how global changes affect food prices and a lot more.
With so many businesses trying to guarantee their customers that they are being open and honest with them, if a company can’t sustain a blog this is a great alternative. It does need to be maintained and must have topical and relevant information.
- Media support – the only place this campaign was promoted was via a small promotional tile on the Woolworths homepage. Because Woolworths are the only retailer within the Australian market focused on providing ‘The Facts’, they should be promoting it in additional places.
- Email support – building on the media support, there should have been an email sent to the Woolworths Everyday Rewards database. This could have been an element of a usual newsletter rather than a bespoke email focused on ‘The Facts’.
- Maintenance – to ensure a site like this remains fresh and relevant, it must be maintained and updated with current information. There needs to be a maintenance plan with regular updates scheduled.
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