How retailers are getting in on the Obama bandwagon? IKEA

For Obama’s inauguration IKEA created a website where you could use their furniture to embrace change in the Oval Office. It’s a very simple site, but extremly topical and a nice way to be relevant.

The journey through the site starts with a blank Oval Office where you have the option to drag and drop furniture, Obama and the dog into the office. From there you can look at the office from an opposite view and send your thoughts about the office layout to The White House (see screens below).

iKEA Obama Inauguration - home page

iKEA Obama Inauguration - home page

IKEA Obama Inauguration - furniture in the oval office

IKEA Obama Inauguration - furniture in the oval office

IKEA Obama Inauguration - Opposite view

IKEA Obama Inauguration - Opposite view

IKEA Obama Inauguration - Send to Whitehouse

IKEA Obama Inauguration - Send to Whitehouse

IKEA Obama Inauguration - Thank you

IKEA Obama Inauguration - Thank you

LEARNINGS

  1. Topical – find a way you can connect with consumers around topical events or activities that are happening. This idea is more around branding and awareness, but because the consumer is able to select furniture and read a little more about the furniture no doubt it will result in increased sales.
  2. Simple – there aren’t many pages to this site and without reading any instructions, I knew exactly what to do. The sites that are simple are the best.
  3. Interactive – by getting the user to interact with the website, it makes it a better experience. They get to see the products, decide what works and look at combinations. Perfect cross-sell/up-sell opportunity.
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2 Responses to How retailers are getting in on the Obama bandwagon? IKEA

  1. James says:

    It’s a really interesting campaign, largely because it’s drawn so much response! After posting on so many blogs covering this topic, I finally started a series of articles on our own blog to present another side of the topic that we have’t really seen represented elsewhere: http://www.ikeafans.com/blog/tag/obama/.
    I’ve seen a lot of knee-jerk responses to the campaign and the perceived bandwagonish nature of it, but not much actual discussion.
    ::shrug::

    Anyway, it’s nice to see some non-biased discussion of the campaign itself :). They always do a great job of making thier ads *interesting*!

  2. dominiquehind says:

    Great site James. Definitely need to do a post on the fan blogs that are out there. Thanks for sending it through.

    Cheers,
    Dom

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