How retailers are getting in on the Obama bandwagon? IKEA
January 28, 2009 2 Comments
The journey through the site starts with a blank Oval Office where you have the option to drag and drop furniture, Obama and the dog into the office. From there you can look at the office from an opposite view and send your thoughts about the office layout to The White House (see screens below).
- Topical – find a way you can connect with consumers around topical events or activities that are happening. This idea is more around branding and awareness, but because the consumer is able to select furniture and read a little more about the furniture no doubt it will result in increased sales.
- Simple – there aren’t many pages to this site and without reading any instructions, I knew exactly what to do. The sites that are simple are the best.
- Interactive – by getting the user to interact with the website, it makes it a better experience. They get to see the products, decide what works and look at combinations. Perfect cross-sell/up-sell opportunity.