How to encourage paperless billing? AT&T Style

Most companies are pushing their customers to transition to paperless bills. The justification for the transition focuses on the environmental benefits. However, the corporate benefits are definitely cost reductions.

While surfing the net, I came across something AT&T are promoting. It’s a very simple proposition: transfer to electronic billing and we’ll plant a tree. AT&T are partnering with Plant A Billon, a tree planting organisation, who are trying to get a billion trees planted in a rainforest in Brazil.

AT&T Paperless Billing - microsite (act)

AT&T Paperless Billing - microsite (act)

AT&T Paperless Billing - microsite (learn)

AT&T Paperless Billing - microsite (learn)

AT&T Paperless Billing - microsite (choose)

AT&T Paperless Billing - microsite (choose)

This microsite has been designed beautifully. It’s very shallow, but is very nice. When you click on ‘plant a tree’, it takes you through to the AT&T corporate site (see below). It definitely isn’t a great user experience when there is very few design elements included on the corporate site.

AT&T Paperless Billing - corporate site

AT&T Paperless Billing - corporate site

A beautiful site, that deserves a dedicated post to itself (stay tuned), is the Plant a Billion site. It is such a clean, simple site that keeps you updated on status/progress, as well as showcases where the trees will be planted.

Plant a billion trees

Plant a billion trees

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THOUGHT STARTERS

  • Tell your environment story – there are a lot of corporates and companies who are starting to be more vocal about their commitment to the environment.
  • Strong integration – if you are creating a microsite that links through to a corporate website, make sure there are enough design elements that ensure the user can see the sites are related.
  • Partner rather than create – rather than creating an environmental movement or cause, partner with an existing organisation.

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Written by Dominique Hind

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3 Responses to How to encourage paperless billing? AT&T Style

  1. chrismaloney says:

    Nice insights Dom. The AT&T strategy is most likely based on the success HSBC UK had in 2007 with their Virtual Forest. Check it out here http://www.hsbc.co.uk/1/2/personal/current-accounts/about/the-virtual-forest#top

  2. I love this because it also saves time on opening mail, money on stamps, envelopes ect….I have been doing this for sometime now along with direct withdrawal from bank account for electric bill ect. Just makes things so much easier and easier on the environment.

  3. Eric says:

    I would be more interested in paperless billing if these companies would actually email me the bill. I do not want to spend time logging into their website to view my bill. Just send me the bill and I will go to my bank’s website to send payment just like I do for all my other bills.

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