How can ad agencies survive the GFC? Rethink their approach – Agency Nil
June 23, 2009 2 Comments
This is a great idea from a US agency where the client has the ability to pay what they think the idea is worth. It’s a little risky, but a great way to tackle the GFC (global finance opportunity) and the lack of perceived value that clients have in agency’s work.
Agency Nil doesn’t show any of their work on the website, but their idea is a great. They have just updated the site to include a chat function too. They aren’t there at the time I’m writting this, but no doubt when it’s a weekday and normal hour there is someone there.
- Adapt to the environment – rather than let the economy get you down, you need to adapt to survive. If the recession takes your job, rethink the way you do things. Help turn the agency model from headhours into a value game.
- Gather like minds – like minds can help push you further and do things that you aren’t necessarily comfortable with.