How can ad agencies survive the GFC? Rethink their approach – Agency Nil

This is a great idea from a US agency where the client has the ability to pay what they think the idea is worth. It’s a little risky, but a great way to tackle the GFC (global finance opportunity) and the lack of perceived value that clients have in agency’s work.

Agency Nil doesn’t show any of their work on the website, but their idea is a great. They have just updated the site to include a chat function too. They aren’t there at the time I’m writting this, but no doubt when it’s a weekday and normal hour there is someone there.

Agency Nil - home page

Agency Nil - home page

Agency Nil - How it works

Agency Nil - How it works

Agency Nil - The Deal

Agency Nil - The Deal

Agency Nil - Why?

Agency Nil - Why?

Agency Nil - Chat window

Agency Nil - Chat window

———————-
LEARNINGS

  1. Adapt to the environment – rather than let the economy get you down, you need to adapt to survive. If the recession takes your job, rethink the way you do things. Help turn the agency model from headhours into a value game.
  2. Gather like minds – like minds can help push you further and do things that you aren’t necessarily comfortable with.
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2 Responses to How can ad agencies survive the GFC? Rethink their approach – Agency Nil

  1. re: turn on says:

    Fantastic advice and a great example to go with it. We’re a production company just about to start offering existing clients a pay scale based on the number of YouTube views. Given how bold Agency Nil is, I’m thinking we should just make the offer open to any prospective clients.

  2. dominiquehind says:

    I think it’s a great idea to start doing something differently now. The current economic environment lends itself to exploring anything new.

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