Finally, an agency website that’s functional! CP+B
July 2, 2009 6 Comments
I am loving the new Crispen Porter + Bogusky (CP+B) website. It is all about functionality and content rather than flash and fluff.
- Trust & openness – rather than controlling what appears on the website there is an openness associated with the site. It doesn’t matter whether the information is good or bad, it appears. Nice focus for a company to be honest, particularly in this economic environment.
- Simple – no flash or animation trickery. The hero of the website is the content. It’s a great thing for an agency to be pushing. Let the words and opinions speak for themself.
- Introduction – because there is a lot to look at on the site, it’s good to have an introduction letting people know what the site is about and what to expect.