CHALLENGE: How do you make a promotion successful without attracting prize pigs?
February 23, 2010 5 Comments
We are currently running a promotion to encourage people to sign up to the Baileys Lounge (yes, yummy Baileys Irish Cream). The competition is win 1 of 5 LG LCD TVs if you sign up to the Baileys Lounge. The Baileys Lounge provides great recipes for how to use Baileys, in drinks and as deserts, as well as special offers from third-parties. One of the KPIs is obviously additional sign-ups to the Baileys Lounge – I can’t tell you the exact numbers but they are ambitious.
How do we get the word out about the promotion without spamming the competition and prize pig sites? Another element is that we need this to go ‘viral’ and be dependent on word-of-mouth rather than media. Ideally, we would prefer for the prize pigs not to enter the competition because their opt-out rates will be high as the program goes on. WE WANT BAILEYS LOVERS! People who love Baileys and what to know how and when to drink it – as well as getting some exclusive offers.
FEEDBACK (YES, GET INVOLVED):
I would love to know what you think, so please post some comments if you have anything.
START COMMENTING NOW! Put your viral thinking caps on……..YAY!
Look forward to hearing all of your thoughts and ideas.