US Google search results – Buy from search
November 10, 2010 3 Comments
The Google search results we see in Australia are totally different to those seen in the US. The US is definitely a lot more advance in how they are serving up content and the additional functionality in the paid search results.
If you search for ‘tag heuer’, the following appears (as at 7 November 2010).
The key areas that are different from AU search results are:
- ‘Ads’: all paid search terms are referred to as ‘Ads’ rather than ‘Sponsored links’
- Google Checkout: people can check out from the paid search terms
- Discount: people can get a discount when they click through from the paid search term
- Images: rather than just text, the paid search ads have images associated next to them – all images have a price next to them.
Let’s compare that to the AU google search results page:
The main difference is that there are no paid search terms at all for ‘Tag Heuer’. Not sure if that is because Tag have protected their term – very silly if they have and aren’t allowing any of the retailers to jump on board.
Some other screens within Google that I think are fascinating in the US are the following:
The thing I love about this screen is Google introducing their comparison area – which is basically their own affiliate network. This deserves a whole post to itself, but if you want to check it out, click here.
- Global test: when you are overseas do a couple of Google searches to see how different the search results are compared to AU.
- Local test: continually test what improvements to the search results page Google are introducing.
I love how much more Google are adding to search. It is scary how much they are starting to control. They will take over from Microsoft one day as the evil empire! Starting to take bets on when that will be. I’m estimating late 2013.