Why Country Road’s loyalty program is so successful?
March 7, 2011 4 Comments
I love Country Road’s loyalty program. They combine a good use of emails, DM and catalogues to keep their base engaged and remind them to go back into store and spend money.
In 2010, Country Road sent 37 email marketing messages across a range of different topics and themes. All of them were promoting in-store and online retailing (no surprises there).
Below is a summary of some of the communications that they sent out in 2010, across emails, DM and the subscriber section on their website.
KEY TAKE OUTS:
- DM reminders help reinforce email messages
- Catalogues with offers promote purchase of the advertised goods (I always go in store as soon as I receive them)
- Email messages need a constant theme or design to help keep costs down.
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