November 12, 2010 2 Comments
Lena was having a coffee at her local in Maroubra last week and found out that they are taking orders via Twitter from all the businesses around the area. This is definitely one of the best uses of Twitter I’ve seen by a small business.
Apparently this cafe has been around for ages, but they are being very smart in the way they are pushing forward for their existing customers. You can see below the flyer created by the cafe (very simple) to alert people of the offering.
I love this and love how rustic and honest the execution is.
Congrats Billy’s Cafe. Keep up the good work.
- AWARENESS: You don’t need to create anything too fancy to let existing customers know you are doing something new. A thick cardboard flyer located at the counter is enough.
- SPEND: You don’t need to spend a great deal to get something new up and running – just an appetite for something new and a desire to innovate.
- MONITORING: You do need to monitor this service, so hopefully the cafe has a smart device or a computer close by to ensure all orders are fulfilled.