PRESENTATION: Digital isn’t everything, it’s part of the pie


I recently did a presentation to a group of commercial printers who service the advertising and design industry. They were interested in understanding how they could tailor their services to compete in a digital world and what they could do to increase their services.

The theme of my presentation was around ‘Digital isn’t everything, it’s part of the pie’. The presentation covered the following:

1. AUSTRALIAN’S ONLINE HABITS

  • History of the Internet – from 1968 to today
  • Australian digital trends and statistics – eCommerce spend, female & male online habits, age groups, media consumption habits

2. WHAT ARE THE OPPORTUNITIES?

  • Customer journey – from awareness to retention
  • Overcoming customer blindness – personal data capture
  • Email communications – Bluefly January 2011 total emails (57 in the month)
  • CRM programs – Qantas, Country Road and Apple

3. FIVE ACTIONS

    The top five actions for commercial printers are:

    1. Understand the digital space
    2. Understand the data capabilities of brands & campaigns
    3. Tailor your product offering to have increased creativity through the use of data
    4. Redevelop your production process that allows short rapid print runs – online tonight, mail tomorrow
    5. Evangelise to Creative Agencies (Studio Managers, Creative Directors, Production Managers) & Clients.

    To understand how we can tailor a solution for you, please visit WiTH Collective.

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    Digital Training – new slide share presentations


    In May 2010, Leo Burnett APAC organised a digital bootcamp in Singapore to help get a selection of agency staff up to speed with all things digital marketing. It was an intensive three days of lectures and group discussions. The core topics covered included:

    • Search
    • Mobile
    • eCRM
    • Project Management
    • Social Marketing
    • Technical
    • Website Design
    • Creative Inspiration

    Below are two of the presentations I prepared on search and CRM:

    CRM: An Introduction

    Search Engine Strategies: Introduction

    For other digital marketing presentations, please refer to my slideshare account.

    Digital marketing 101 – An interactive intro


    One of the most viewed posts (from this blog) and referring search terms are around digital training or advertising agency training for digital/interactive. Every agency is craving digital training and trying to up skill all staff quickly. In Sydney, there are so many digital courses and conferences out there, but it is hard to know which ones are right for the different skill sets.

    Based on the iSchool sessions I ran at Y&R Brands (see previous post), I have put together an updated digital marketing introduction or basic 101 session for agency staff.

    PURPOSE

    The purpose of the presentation is to provide a basic overview of digital marketing, the different facets and how companies are embracing digital. This is only a short/quick introduction to digital.

    TARGET AUDIENCE

    Traditional advertising agency staff across all areas: strategy, account service, production and creative.

    TOPICS

    The presentation covers very basic digital topics including:

    1. Short introduction to the Internet
    2. Customers online: a paradigm shift
    3. Advertising today
    4. Online advertising
    5. Search consumption (SEM & SEO)
    6. Blogs
    7. Social networks
    8. Website
    9. Email
    10. Benchmarks & ROI
    11. Top 3 online trends

    The presentation doesn’t cover the following topics (another presentation will be created for these):

    1. Mobile
    2. RSS
    3. In-depth web development
    4. Driving traffic (social marketing)

    PRESENTATION

    If you would like a copy of the presentation, please send me an email (in presentation) or post me a comment.

    Written by Dominique Hind

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