Digital Training – new slide share presentations


In May 2010, Leo Burnett APAC organised a digital bootcamp in Singapore to help get a selection of agency staff up to speed with all things digital marketing. It was an intensive three days of lectures and group discussions. The core topics covered included:

  • Search
  • Mobile
  • eCRM
  • Project Management
  • Social Marketing
  • Technical
  • Website Design
  • Creative Inspiration

Below are two of the presentations I prepared on search and CRM:

CRM: An Introduction

Search Engine Strategies: Introduction

For other digital marketing presentations, please refer to my slideshare account.

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