Local cafe using Twitter for orders


Lena was having a coffee at her local in Maroubra last week and found out that they are taking orders via Twitter from all the businesses around the area. This is definitely one of the best uses of Twitter I’ve seen by a small business.

Apparently this cafe has been around for ages, but they are being very smart in the way they are pushing forward for their existing customers. You can see below the flyer created by the cafe (very simple) to alert people of the offering.

Cafe using Twitter - November 2010

Cafe using Twitter - November 2010

I love this and love how rustic and honest the execution is.

Congrats Billy’s Cafe. Keep up the good work.

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LEARNINGS:

  • AWARENESS: You don’t need to create anything too fancy to let existing customers know you are doing something new. A thick cardboard flyer located at the counter is enough.
  • SPEND: You don’t need to spend a great deal to get something new up and running – just an appetite for something new and a desire to innovate.
  • MONITORING: You do need to monitor this service, so hopefully the cafe has a smart device or a computer close by to ensure all orders are fulfilled.

    The Economics of Advertising – Justin Hind’s blog


    OK, this is a shameless plug for Justin Hind’s blog – the Economics of Advertising.

    Whenever I was sitting on the couch, watching TV, listening to Justin and typing on my blog, Justin could never understand my fascination with writing articles that people may or may not read. After setting up his blog and writing a few posts, he finally realises the addiction of blogging.

    The addiction to blogging steams from so many different elements – most of them are around the stats:

    • Visitors: Understanding who is coming to your blog and what days are the most popular
    • Popular posts: What is the most popular post? What is the most popular post topic?
    • Traffic drivers: How people are finding your blog? Is is via search, direct type in, links from comments or others blogs?
    • Reactions: What are people’s reactions to your posts? What posts generate the most comments? Are the comments negative or positive?

    Back to the plug: Justin is passionate about all things ROI and driving campaign results – a huge focus of most clients at the moment.  My recommendation is to subscribe to his blog. He gives a different perspective on things because he understands advertising and the pros and cons of all channels – online and offline.

    Economics of Advertising - Justin Hind

    Economics of Advertising - Justin Hind

    WHY AM I PLUGGING HIS BLOG?

    This is another of my traffic driving experiments.

    • How much traffic can my blog actually drive through to his blog?
    • How many people sign up to updates via email?
    • How many people search ‘Justin Hind’ and arrive at my blog?
    • How many people search ‘Economics of Advertising’ and arrive at my blog?
    • How many people comment on this post?
    • How many people tell me they have now seen Justin’s blog?

    Stay tuned because I will be writing a post on my blog stats in the next week. This test will be part of what I write about. I am absolutely fascinated by the results. It’s so interesting seeing what does and doesn’t drive traffic through to blogs.

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    Simple event reminder – Sydney Theatre Company


    One of my 2009 goals is to attend four plays that the Sydney Theatre Company organise. To make sure I do actually attend, I was looking around their site to see what plays I want to see. While I was searching, I came across a great email reminder tool. After three easy actions (performance time, email address and reminder details), a reminder is set up for you.

    Sydney Theatre Company - Play Details

    Sydney Theatre Company - play details

    Sydney Theatre Company - Reminder Pop Up

    Sydney Theatre Company - reminder pop up

    Sydney Theatre Company - Reminder Pop Up Details

    Sydney Theatre Company - reminder pop up details

    Once the reminder has been submitted ‘send’ a confirmation email is sent (see below). It is only a simple text email, but it does what it needs to.

    Sydney Theatre Company - confirmation email

    Sydney Theatre Company - confirmation email

    As soon as the reminder email has been sent, I will update this too.

    DISCLAIMER

    I know this functionality is nothing new, but it wasn’t something that I expected on the Sydney Theatre Company’s website. I was pleasantly surprised and love that it is encouraging users to go back to the website (generating repeat traffic).

    POSSIBLE USES

    • Dental reminders
    • Event reminders (personal or
    • Service reminders

    ENHANCEMENTS

    • Calendar inclusion – ability to include the event in your preferred calendar client.

    SUMMARY

    This is a very simple feature that ensures people remember something they have purchased or signed up to. Things I love: you don’t have to be logged into the site or have even purchased tickets to use the feature.

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    Traffic driver with results – commenting on posts


    I have been trialling a few things to help drive traffic to my blog over the weekends. There is normally a dramatic drop to around 20 – 30 views for one day of the weekend, see graph below. This weekend, I tried something new and commented on a number of blogs talking about Dell, retail email marketing and digital training. Even though a lot of the posts were from late September – early October – not always the latest posts on the blogs – it drove an increase in the amount of traffic to my blog

    Blog traffic to Dominique Hind's Collective - 13 October

    Blog traffic to Dominique Hind

    QUICK UPDATE

    As at 9.30am on Tuesday, 14 October the traffic to my blog yesterday was 214, which is a dramatic difference from previous weeks where the average was around 85 per day. This is the third highest trafficked day. This shows that commenting on other peoples posts really does help to drive traffic to your site. I am just disappointed that my two week holiday interrupts the momentum I have gained on the blog (well not really disappointed – I’m so excited about my holiday).

    Blog traffic to this blog - 14 October 2008

    Blog traffic to this blog - 14 October 2008

    BLOG ACTIONS

    1. Do a search using Google Blog search for terms that you have blogged about (ie for me, my most popular topics are Dell, retailers emails and digital training for agencies)
    2. Open what you think are relevant blogs and read through posts
    3. Make comments on the posts and direct people back through to your blog posts and the blog URL
    4. Record all blogs that you have made comments on and put them on your blogroll

    SOCIAL MARKETING

    In addition to commenting on blogs, last weekend I joined a lot of new social marketing platforms. These sites have captured some of my comments on blogs and are driving a few people a day through to my blog. Below are the top referring sites to my blog.

    Referring traffic to Dominique Hind's Collective - 13 October

    Referring traffic to Dominique Hind

    Referring traffic to Dominique Hind's Collective - 13 October

    Referring traffic to Dominique Hind

    SOCIAL MARKETING ACTIONS

    1. Subscribe to all new social networks (StumbleUpon, Facebook, Twitter, MeeID, LinkedIn, Backlink, Tumblr, Popego)
    2. Include your blog URL in all profiles you set up
    3. Add all of your new posts to your pages and direct traffic through to your posts

    LEARNINGS

    Like everything digital, this needs to be nurtured. Any time you upload a new post, you need to promote it. Therefore you need to make sure that you do the above actions either immediately or in the following week.

    RELATED POSTS

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    Web development: 10 assumptions to think about


    Palmer Web Marketing wrote an interesting article about 10 assumptions that must be considered when developing a website.  Below are the 10 assumptions:

    1. People will know how to find your website
    2. People know what you sell
    3. Everything will go as planned
    4. People know where to click
    5. People know how to get home
    6. People know where they are
    7. People know how to buy
    8. People will volunteer loads of personal information
    9. People will contact customer service if they have a question or problem
    10. People will come back

    I think assumption 1 and 10 are true within most agencies: people know how to find your site and they will return. Too often we build these great sites for clients, but don’t think about how we are going to drive traffic to the site or what we are going to do to ensure it keeps back. As corny as it is, we need to think of a website being like an island, without bridges it doesn’t get any traffic. It’s our role to define what those bridges are (a combination of paid for and free traffic) and how we can generate a constant stream of traffic to the site/island.

    There are so many ways that traffic can be driven to a website (I will post more about this because it is one of my favourite topics):

    In regards to driving repeat traffic, this is extremely hard. Question: how many campaign sites do you return to on a weekly basis? I don’t go back to many unless it’s connected to a promotion/competition that I am actually interested in winning or it is one of my client’s competitors sites.

    LEARNINGS

    If there are two things to take out of this post, they are think about:

    1. How you are going to drive traffic to the site consistently (even after the campaign launch period)
    2. How you will drive traffic back to the site (what’s the incentive? content? promotion? other? Why would they come back?)
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