June 12, 2009 5 Comments
I hate to say it but airline newsletters are boring. All they focus on are pushing deals and deals with little or no personality included. This is true for all airlines except Air New Zealand.
It doesn’t matter if it is a domestic or international email/offer, every piece of communication has been designed really well. There are elements of every email that are the same, but each have their own idea and design, all represented in the email header (see screens below).
- Email header: all emails provide the ability to view the email online or to manage your email preferences.
- Preview pane: the most important part of the email is what is visable in the preview panel. This is what will encourage consumers to click through. The preview panel of each of the above emails is very engaging and encourages opens.
- Logo: the Air NZ logo appears on the top left-hand side of every email. The only exception is for the holiday deals email (see above Get Packing example).
- Headline driven: each of the email is headline driven. All of the headlines relates to the offer or element that is being promoted in the email.
Stay tuned for more Air NZ email review posts. They are coming through soon.
- How to make the most of email templates? J.Crew
- Do you need a welcome? J.Crew thinks so
- How to encourage sales by email? Bluefly
- What else could Apple be doing in their emails?
- Overview of Apple’s email marketing
- What are the commen elements in Apple’s emails?
- Why does everyone love Apple’s emails?
- How many emails is too many? Qantas Frequent Flyer, Air NZ and Apple
- What questions to ask consumers to tailor email communications?
- What are email best practices?
- How to ensure subscribers see HTML emails?
- What & when retailers send emails? Tesco, Coles & ALDI
- Coles Supermarket – great email communications & templates