Where have I been?

As at 1st July 2010, I have started my own agency, WiTH Collective. WiTH Collective is a new order strategic and creative digital marketing agency that is in the business of generating responses.

Our model is different.

WiTH is about breaking new digital ground, doing brave things, being experimental, understanding the old rules and breaking them to find new unexplored opportunities.


I was recently Managing Partner, Digital at Leo Burnett. I joined the team in  November 2008 and enjoyed every day. We were a reasonably small team, but won a lot of awards for Canon’s Photochains (within the World of EOS) and Earth Hour. Our other client list included: SubaruBaileys, Bundy, Canon, Earth Hour, Fairfax Digital, Colonial First State, Energy Australia, RaboBank, Heineken and other great brands.

Prior to that I was General Manager at Mark Sydney, M&C Saatchi‘s Direct, Digital and Data company. I joined the team in January 2008, as employee number 48. The team is now up to 72 people and continuing to grow. We worked on great clients such as Optus, Qantas, IAG, Woolworths, Westfields and a number of others.

Previously, I set up Wunderman, GPY&R and Y&R Brands digital department, joining the team as the second digital person and helping to grow it to about 120 digital people in three states, five years later. Y&R Brands was great place to learn, especially around understanding the commercials with running a business and realities involved in servicing clients. Key clients included Telstra, Suncorp, CareerOne, News Ltd, Westpac, Microsoft and other clients.

Before that, I spent nine months in the UK working at Wheel:, one of the UK’s biggest and most awarded agencies. It was there I got to work on Marks & Spencer, focusing on their eCommerce website and defining a path to help make it their number two store, only behind the flagship store.

CAREER START: Rewind to my career commencement

I grew up in Queensland and started my career in Brisbane at Marketshare, a marketing, research and consulting company. From there, I went to f5, a web development agency that later turned into an advertising agency. After being exposed to advertising, I was fascinated by it and wanted to try to bring the online (web development) and advertising world together. So after a few years at f5, I went to Clemenger Proximity to help them set up their digital offering in Brisbane. One of the greatest things was Brisbane’s offering was more advanced than the Sydney offering…….all those years ago. The best was that I started dating my wonderful husband while working there. He is currently working at Downstream Online, the most advanced search marketing agency in Australia.

4 Responses to Where have I been?

  1. lukejanssen says:

    Well haven’t you been busy… Hey Dom, I worked out how to make my Blog look better! 🙂

  2. Ben says:

    So, still at Mark then?

  3. Jay Denhart says:

    Hey Dom – just added you to our blogroll on Cultural Fuel – hope all is well!


  4. Pingback: Stalking Dominique Hind « Clever Title

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