Overview of Apple’s email marketing
June 5, 2009 18 Comments
OK, so I have become a little obsessed with Apple’s email marketing and understanding what they are doing and not doing.
Below is a presentation showing Apple’s email marketing or a collection of all the images used in the previous posts, as well as a screen grab of the email visable in the preview panel. It’s an interesting journey and has definitely helped me understand more about their ongoing communications and why clients love Apple so much.
QUESTION:
Are there any other company emails/newsletters that you think are doing a great job? Would be really interested to read anything else?
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Dominique Hind's Collective 
great analysis, thanks for sharing
Nice analysis. I have forwarded it to my coworkers for them to read as well. Nice job.
Hi Dominique,
I am writing an essay (digital marketing) on Apple and your presentation made my life a lot easier!
Simple, clear and to the point, a big big Thank you!
Sara
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Hi Dominique,
Stumbled across this presentation and then found myself looking through your site. Lots of good info and your clearly both passionate and knowledgeable about this particular area. The fact that you’ve got a good balance between design commentary and realisation of the realities of business requirements sets you apart from a lot of others!
cheers
Ross
Pingback: Anatomy of an Apple Email | email expert : Email Marketing & Digital Messaging
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