Overview of Apple’s email marketing

OK, so I have become a little obsessed with Apple’s email marketing and understanding what they are doing and not doing.

Below is a presentation showing Apple’s email marketing or a collection of all the images used in the previous posts, as well as a screen grab of the email visable in the preview panel. It’s an interesting journey and has definitely helped me understand more about their ongoing communications and why clients love Apple so much.


Are there any other company emails/newsletters that you think are doing a great job? Would be really interested to read anything else?




17 Responses to Overview of Apple’s email marketing

  1. herbert says:

    great analysis, thanks for sharing

  2. Mel says:

    Nice analysis. I have forwarded it to my coworkers for them to read as well. Nice job.

  3. Sara says:

    Hi Dominique,

    I am writing an essay (digital marketing) on Apple and your presentation made my life a lot easier!
    Simple, clear and to the point, a big big Thank you!


  4. Pingback: Email Design Inspiration: Apple Email Campaign Gallery | The Email Design Review

  5. Hi Dominique,

    Stumbled across this presentation and then found myself looking through your site. Lots of good info and your clearly both passionate and knowledgeable about this particular area. The fact that you’ve got a good balance between design commentary and realisation of the realities of business requirements sets you apart from a lot of others!


  6. Pingback: Anatomy of an Apple Email | email expert : Email Marketing & Digital Messaging

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