Air NZ email update – simple, but love it

I’m a big fan of the Air NZ email templates. They constantly amaze me how they can turn a simple email template into something that looks great. Their themes and header graphics really help to do that.

I just received an email last week and found that they have updated the top of their email to include the logo, subscription preference and social links (see screen grabs below). I really like that they have included their logo in this top section, even though there is a double logo top left. Perfect to handle any image blockers and frustrating image restricting email clients.

Air NZ email example header - 2 August 2010

Air NZ email example header - 2 August 2010 (details)

OPPORTUNITY

There really is only one thing missing from this revised email header. It is a link to ‘viewing on mobile device’, which if the stats were looked at I’m sure it’s on the rise.

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• How to make an email look great but work from a template – Air NZ
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Who has the best designed emails? Air NZ

I hate to say it but airline newsletters are boring. All they focus on are pushing deals and deals with little or no personality included. This is true for all airlines except Air New Zealand.

It doesn’t matter if it is a domestic or international email/offer, every piece of communication has been designed really well. There are elements of every email that are the same, but each have their own idea and design, all represented in the email header (see screens below).

Air NZ Domestic Sale Take Off email

Air NZ Domestic Deals email

Air NZ Gotta Go Domestic Deals email

Air NZ Gotta Go Domestic Deals email 2

Air NZ Get Packing email (holiday deals)

Air NZ Great Aussie Deals emails

Air NZ Best of the West email

Air NZ Quick Aussie Escapes email

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OBSERVATIONS:

• Email header: all emails provide the ability to view the email online or to manage your email preferences.
• Preview pane: the most important part of the email is what is visable in the preview panel. This is what will encourage consumers to click through. The preview panel of each of the above emails is very engaging and encourages opens.
• Logo: the Air NZ logo appears on the top left-hand side of every email. The only exception is for the holiday deals email (see above Get Packing example).
• Headline driven: each of the email is headline driven. All of the headlines relates to the offer or element that is being promoted in the email.

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Stay tuned for more Air NZ email review posts. They are coming through soon.

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